Our story

My music box story started with a gift.

My mum gave me a small music box as a souvenir from her and my dad's trip to Prague. It was so small and delicate, and yet so powerful! The tiny melody it played held such strong emotions for us: her love, her thinking of me while being away, as well as a meaningful chapter of my life marked by the song she chose.

It made me realize how a tiny song can hold your entire story.

That October - autumn 2019, freshly graduated and job-hunting, I opened a little Etsy shop selling music boxes while I figured out what came next. For me, a young international graduate in a foreign country where she had no clue how to navigate the job market, what happened was a Christmas miracle.

Everyone fell in love with the idea of a customised music box!

A name engraved under the lid, a wedding date, a line from a first-dance song — and before I realised it, Christmas orders were pouring in. Soon after the Christmas and Valentine's season ended, right at the beginning of the Covid-19 pandemic, I took a full time job as a software product manager and ran the shop alongside it for a few years.

But some ideas keep badgering you.

At the end of 2024, I began building a proper home for my shop on an independent website. Then, in April 2025, life made the decision for me: my product manager role was made redundant. And I couldn't help but hear a whisper: Here's the runway, go build your dream. I put my redundancy payment into the business and went all-in.

The moment the song clicks, you can't unhear it!

And when I say all-in, I mean mind, body, and soul: I spent 2025 selling in person in Camden Market and Old Spitalfields, watching Londoners and tourists from all around the world wind up my little music boxes, sometimes laughing... sometimes tearing up at the sound of a song so special to them it touched them instantly. I talked with them about their stories, their favourite songs and messages, their favourite designs, and about the special person they bought them for.

Come rain or shine, I carried and assembled my gazebo and stall each morning, ran about looking for weights to hold it down when it was windy, gathered everything quickly inside with each shower. Put on 3 layers of socks each winter morning.

There's no better product test than a customer standing right in front of you. I let customers guide me to what they wanted, and this is what I learnt:

No matter the size or the price, a gift becomes truly meaningful when it carries your story.

Started off basic

Back in 2019, my music boxes looked all the same on the outside — the magic was inside, as customers could have a personalized message. I used to offer them three design options to go with their text!

But customers asked for

MORE DESIGNS

Slowly, the story evolved as our customers made special requests. They asked for small design additions to make their gifts even more unique—intricate love hearts, delicate flowers, or a mysterious half-moon. So I sketched out a few design templates, some of which you can still find in our shop today!

...and MORE COLORS

Over time, we grew: We added more songs to our musical library and began experimenting with shapes far beyond the traditional cubical box. Eventually, a customer asked for a different color, and that changed everything. We started artistically blending music and color into the compact, charming boxes you see across our website today.

Design your small music box

And finally, MORE SHAPES

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Explore collections

Engravable, customisable, and built to be passed down, each music box in our catalogue is designed to tell your story and crafted by the same specialist workshop we've partnered with since the very first order in 2019.

I still design every order and I am massively proud of the playfulness of each piece and every single smile they bring to our customers' faces. Old memories have this beautiful, bittersweet effect on us. Nostalgia is a powerful emotion—one we often forget about in the rush of our daily lives.

What makes music boxes a special gift?

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